INVESTGREEN SYSTEM MODEL

Green Value Chain – Connecting Raw Material Regions to Domestic and International Markets

1. InvestGreen Center – Hanoi (National Coordination Hub)

Strategic Functions

  • National coordination and governance of raw material regions.

  • Research & Development Institute for Seeds & Biotechnology (R&D Center for Seed & BioTech).

  • Processing – packaging – standardization center in compliance with export standards.

  • InvestGreen Academy for training experts, technicians, and modern farmers.

Role

  • The “central brain” of the system.

  • Setting benchmarks for quality, technology, and operational processes.

  • Building the brand and overall market strategy.

2. InvestGreen Regional – Regional Level

(7 Regional Central Warehouses & Logistics Hubs)

Functions

  • Management of regional central warehouses, including storage, preservation, and classification.

  • Inter-provincial supply chain connectivity, optimizing transportation and goods coordination.

  • Logistics and distribution centers serving both domestic and export markets.

Role

  • The “operational backbone,” ensuring fast, standardized, and cost-efficient circulation of goods.

  • Responsible for linking raw material regions with consumption markets.

3. InvestGreen Province – Provincial / City Level

Functions

  • Provincial Quality Control Hub.

  • Marketing and commercialization unit for green agricultural products.

  • Storage and transshipment warehouses to retail channels or export hubs.

Role

  • The “final control point” before products reach the market.

  • Combining commercial operations with quality assurance for the entire system.

4. InvestGreen District – Ward / Commune Level

Functions

  • Local agricultural product transshipment stations.

  • Agricultural service centers (supplying seeds, inputs, and technical guidance).

  • Purchasing and preliminary processing points close to farming households.

Role

  • The “direct touchpoint with farmers.”

  • Ensuring traceability from the household production level.

  • Optimizing procurement costs and reducing post-harvest losses.

5. InvestGreen Store – 4S Retail Stores

Standardized 4S Model

  1. Sales: Standardized retail with transparent product origin.

  2. Service: Consultation and consumer support services.

  3. Showcase: Product displays, farming models, and green production processes.

  4. Social: Community engagement, workshops, and sustainability programs.

Role

  • The brand’s frontline presence of InvestGreen.

  • Spreading a green lifestyle and promoting sustainable consumption.

6. InvestGreen Farm – Raw Material Source Farms

Functions

  • Raw material zones meeting GlobalGAP / OCOP / GI / Organic standards.

  • Closed-loop production models with full control from seed selection, cultivation, harvesting to preliminary processing.

  • Application of high technology: IoT, AI, drones, environmental sensors, and digital farming logs.

Role

  • The “root of the InvestGreen value chain.”

  • Providing stable, high-quality agricultural products for the entire system.

SUMMARY OF THE INVESTGREEN VALUE CHAIN MODEL

Farm → District → Province → Regional → Center → Store → Domestic & Export Markets

The chain is designed based on the principles of:
Closed-loop operations – Standardization – Transparency – Traceability – High Technology – Optimized Logistics – Strong Market Orientation.